OpenAI embedded Meta and Google tracking pixels in ChatGPT, transmitting user queries, account identifiers, and email addresses to advertising networks without consent.
“The complaint cites a Cyberhaven report estimating that around one percent of data employees paste into ChatGPT is confidential.”
A class action filed in California federal court alleges OpenAI embedded tracking technology from Meta and Google into ChatGPT.com, automatically transmitting user data to both companies' advertising networks. The disclosed data included query topics, account identifiers, and email addresses. Users regularly share sensitive financial, medical, and legal questions through the platform. The FTC has opened a parallel investigation into OpenAI's data practices. The suit follows a separate 2023 class action over training data and a similar case against Perplexity AI. The timing coincides with OpenAI's preparation for an IPO.
receiving user data
into ChatGPT is confidential
investigation opened
If the largest AI platform in the world is routing user queries to advertising networks without consent, the gap between privacy promises and actual data flows is not a hypothetical risk. AVAAS certification verifies that an AI system's actual data handling matches the organization's declared privacy commitments. A platform that claims user data stays private while embedding third-party tracking pixels that transmit queries, identifiers, and emails to advertising networks does not pass certification. Enterprises deploying AI systems owe their users proof that data flows match stated policies. Independent verification is the only way to provide that proof.
This entry is one of 37 documented cases in the AVAAS evidence ledger, a public record of AI and automated-system failures with a verified source on every entry.
Every case here reached a person.
AVAAS certifies how AI systems behave at the decision point, with documented third-party evidence of conformity to a published standard.
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